AANGEL KIDS LTD (here on referred to as “AANGEL KIDS”) was
registered as a limited company in 2012
(Com. Reg. 9818008).
Founder/Director Rodcliffe Soares set up the company as a
channel for bringing different innovative products to the mass market in the UK.
Prior to setting up this business, Rodcliffe has
successfully developed and marketed healthy eating beverages under the banner
of Nature Field, a business he created and now co-owned in Jamaica. Nature
Field produced and distributed products which include Nature Field–coconut
water, orange and blended energy enhancement drinks all over the Caribbean Islands.
Upon immigrating to the UK in 2001,
Rodcliffe has worked in the construction industry, though his interest remains
in designing innovative products to meet individual, family and lifestyle needs
in the market as was the case with Nature Field products highlighted above. He had his Eureka moment reflecting on the period of
time of raising three kids and as a grandparent.
The problem parents,
especially mothers have with having to often buy replacement feeding bottles
because children often drop the cap of the bottles whilst playing with them
(most frustrating whilst on a stroller outside the home) or mothers/fathers
forgetting to put the caps on properly whilst rushing about to complete their
daily activities. There is also the
health and safety issue with exposed teats of baby bottles for the child and
the default effect on the parents having to take time of work or other social
activities to take care of sick babies.
Reflecting on his shared experience of buying
replacement bottles with other parents got Rodcliffe thinking about ways of
preventing children from losing the caps of their bottles. This thought process
let to the conception of an improved baby feeding bottle tagged ‘AANGEL baby feeding bottle’(see page… for image).
AANGEL baby feeding bottle incorporates a cap that
screws in to the base of the bottle when the feeding teat is in use. This means that the cap cannot be lost when
put down. This innovative feature of the design of this bottle is its unique
selling point and the essence of this innovative product. The design as been patented in the UK.
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